By Stanton R. Mehr
President, Revisions Communications
& Editorial Services
stan.mehr@revisions-editorial.com
Have you ever jogged in 90-degree weather? It’s sweaty, laborious‑not
a joyous experience, and even hazardous. That’s how many small businesses feel
about taking time out of their extremely busy day to market themselves. Yes, if
they are blinkered enough on their daily activities, they may consider it
hazardous to getting actual work done.
It can be just the opposite though‑lethal to your business
if you don’t expend the time needed to develop an environment where you create
new prospects and enable a sale to take place. This focus on future revenues helps
successful businesspeople sleep at night.
The real question is how to best utilize the time for
marketing efforts. First and probably easiest, is to spend time thinking about
your website. In 2016, almost all businesses, old and new, have a web presence,
so we’re not talking about creating a whole new site, more likely some tweaks.
But is your website a reflection of how you do business today (or want to)?
Does it fulfill the requirements for good search engine optimization, if you’re
in a business that requires being found on the Web. Does it complement any
social media efforts that your company has developed?
Speaking of social media, did your announcement or press
release hit Facebook, LinkedIn, Instagram, and any of the other latest and
greatest apps? Did your 15% off promotion reach the intended audience?
There are many effective ways to market your business. One
of the most reasonable ways to spend your marketing hours is to become a member
of a local business group. For the trades, this is essential. For companies who
are interested in selling locally, it makes a great deal of sense. With a
couple of hours a week, relationships can be built that assure a steady flow of
revenue for the coming months.
Marketing does take work. It is not exactly sweaty,
muscle-taxing effort, but it is something that well-managed organizations
emphasize to help them succeed. Set aside a few hours each week to exercise
those marketing muscles. We’d love the opportunity to help you get started.
See our contact page
for more information.
Stanton Mehr is President of Revisions
Communications & Editorial Services, an organization that is focused on
providing top-notch writing, editing, and communication services for your
business.
